Marketing

ACQUISITION · LEADS · CONVERSION · LAST 30 DAYS

🔍 Search campaign, source, UTM…
Page views
284.6k
▲ 9.4% vs prev
Unique visitors
112.4k
▲ 6.1% vs prev
Donate clicks
18,940
▲ 12.7% vs prev
Leads captured
4,312
▲ 18.2% vs prev
Lead → donor
14.8%
▼ 1.4pt vs prev
Cost per lead
A$6.40
▼ A$1.10 cheaper
Acquisition funnel View → Gift
1.52% view → first gift
Page views
284,600100%
Unique visitors
112,40039.5%
Donate clicks
18,94016.8% CTR
Leads captured
4,31222.8% of clicks
First gift
63814.8% of leads
Became recurring
18428.8% of gifts
Biggest drop-off: click → lead6 Stage Funnel
Lead source attribution Last touch
4,312 leads this period
34%paid social
Paid social1,466
Email1,164
Organic search862
Referral / mosque517
Direct / other303
UTM-based, 30-day window5 Sources
Leads per week Weekly
1,042 peak week
W1
W2
W3
W4
W5
W6
W7
W8
Spike follows Ramadan teaser push8 Weeks Tracked
Performance vs target Benchmark
3 of 4 on track
Click-through rate16.8% / 15%
Lead → donor conv.14.8% / 18%
Cost per leadA$6.40 / A$8.00
Return on ad spend4.1x / 3.5x
Pink marker = target4 Benchmarks
Channel performance A$27.6k spend
ChannelSpendClicksCTRLeadsCPLConv.ROAS
Meta — Ramadan teaser
Paid social · prospecting
 A$11,4007,82018.2%1,466A$7.7816.1%4.6x
Email — monthly appeal
Owned · 42k list
 A$9804,31022.4%1,164A$0.8421.3%12.8x
Organic search
SEO · hifz + zakat pages
 —3,14012.6%862—11.9%—
Google Ad Grant
Paid search · grant spend
 A$9,2002,4109.8%517A$17.809.4%1.9x
Mosque / community referral
Offline QR · 14 partners
 A$6,0001,260—303A$19.8024.7%3.2x
Engagement telemetry Live
Email open rate38.4%
Form completion61.2%
Bounce rate44.6%
Avg first giftA$62.40
Rounded Mini SplinesReal-Time
Newest leads Needs follow-up
HA
H. Ahmed META / RAMADAN-TEASER
Hifz sponsorship form · 14m ago
New
MZ
M. Zaman EMAIL / SEPT-APPEAL
Zakat calculator · 1h ago
Contacted
RB
R. Bibi ORGANIC / FOOD-FRIDAYS
Newsletter signup · 3h ago
Qualified
IK
I. Khan REFERRAL / LAKEMBA
QR at Jumu’ah stand · 6h ago
Nurturing
SA
S. Aziz GOOGLE / ZAKAT-AU
Abandoned donate form · 9h ago
Abandoned
318 leads awaiting first contactView all →
Top landing pages By conversion
/project/hifz-sponsorship38,210 views · 1,240 leads3.2%
/zakat-calculator26,940 views · 986 leads3.7%
/ramadan-202731,480 views · 812 leads2.6%
/food-fridays18,320 views · 604 leads3.3%
/ (home)64,110 views · 470 leads0.7%