Overview

DONOR CRM & RECURRING GIVING · FY2026-27

Total donors
18,412
▲ 4.2% MoM
Raised FYTD
$612.3k
▲ 11% MoM
Active recurring
3,210
▲ 2.6% MoM
Retention rate
68%
▼ 1.1pt MoM
Children supported
41,208
▲ 6.8% MoM
Families supported
9,845
▲ 5.1% MoM
Giving trend Weekly
$91.4k peak week
W1
W2
W3
W4
W5
W6
W7
W8
Rounded Pill Fill8 Weeks Tracked
Donor value segments Live
18,412 total donors
62%engaged
High value8%
Core54%
At risk21%
Lapsed17%
By LTV, recency & frequency4 Segments
Recurring giving funnel Conversion
6.7% donor → campaign-specific
Total donors
18,412
Active recurring
3,210
Ramadan escalation
1,240
Rounded Floating Pillars3 Stage Funnel
Retention vs target Benchmark
68% current retention
Retention rate68% / 75%
Recurring uptime91% / 95%
Card-update success73% / 80%
Pink marker = target3 Benchmarks
Recurring & campaign giving 5 Active
CampaignScheduleStatusDonorsRaised
Ramadan Daily Escalation
$5/day, doubles final 10 nights
Daily Active 1,240 $186,000 proj.
Everyday GivingMonthlyActive2,890$72,250 /mo
Food FridaysWeeklyActive640$6,400 /wk
Snackrifice ChallengeMonthlyPaused310$4,650 /mo
Ten Nights Zakat TiersOne-offScheduled
Telemetry Live
Avg gift size$47.80
New donors/wk212
Churn rate2.1%
Rounded Mini SplinesReal-Time
Donors needing attention Retention
AR
A. Rahman ◆ Gold
LTV $4,820 · last gift 46d
Card expiring
SK
S. Karim ◆ Silver
LTV $2,140 · last gift 61d
Recurring lapsed
JM
J. Miah ◆ Platinum
LTV $9,050 · last gift 12d
High value, no monthly
FN
F. Noor ◆ Bronze
LTV $1,760 · last gift 74d
Payment failed x2
Sponsorships Scheduled updates
Active sponsorships1,120
Hifz sponsorships340
Standard child sponsorships780
Pending beneficiary match26
Update due this week58